Mobile-Friendly Sites for Google

Google has communicated very clearly that mobile-friendly websites will be advantaged in search results pages. Delivering to mobile is important enough that Google even offer easy-to-use tools to test how mobile-friendly your website actually is.

The Mobile-Friendly Test is provided as a part of Google’s website “Mobile-Friendly Websites”, a resource furnished to developers and people making decisions about the design of business websites. The resource has been around for a while and I’m surprised that I haven’t seen it linked to more often.

In February this year Google announced that it would be updating it’s indexing to improve the positioning of mobile-friendly sites. Today Google has finally rolled out the changes. From today websites that are not mobile-friendly will be punished in search results. Conversely, websites that are┬ámobile friendly will be rewarded.

Of course merely being mobile-friendly isn’t enough by itself to assure favourable positioning in search results. Other factors are important. However ┬áthe change is significant enough that some industry experts are calling the change “mobilegeddon” in anticipation of the impact on websites right across Googles mobile-accessible indexing.