Video Is A Powerful Marketing Tool Consumers of social media (and that’s most of us) are already intuitively aware of the attention-grabbing power of video. A combination of colour and movement interrupt our impulse to scroll down in pursuit of the next tasty, tasty morsel of novelty. Marketers have long since twigged on this, and […]
The Proposed WordPress Developer Code Of Honour Over at WPShout Fred Meyer has published a proposed Code Of Honour for WordPress developers. The article is address to developers of SME websites and is addressed to both developers and their clients. It addresses problems with SME website projects and puts forth a solution in the form […]
BackupBuddy from iThemes is popular for good reason. It’s one of the best available tools for creating WordPress backups. However despite it’s reliability, maturity and good support, it isn’t perfect.
This article gets technical. But I had to write to so I didn’t have to continually repeat the same points during internet discussions of a new WordPress Security Plugin. First, the background: The New WordPress Security Plugin Recently a slick marketing campaign has effectively promoted a new WordPress security plugin. A video promoting the plugin […]
How to improve your search engine results. Conclusions based on Google’s documentation for it’s own staff members.
Speed Matters Users of the web have ever-increasing expectations. These days users expect content to be delivered swiftly and smoothly, and with as few obstacles as possible. A slowdown measurable in microseconds can affect conversion rates and thus the profitibility of your website. Google made speed an index ranking factor five years ago. Amazon discovered […]
I will be hosting a free workshop on how to build websites for activist and community groups. This workshop will benefit members of such groups who want a public-facing website for the group, but don’t know where to start. The workshop will present a roadmap, and present you with options. More details are on this […]
Earlier this year Michael Tasner released the second edition of his work on digital marketing, “Marketing In The Moment”. I haven’t finished reading the new edition completely yet. But I can say this about the content I’ve read thus far: It’s great. It’s valuable for anyone who is approaching marketing a business online. It will […]
The amazing Gather 2015 conference is “The creative community’s big day out”. It’s a fantastic event that draws the web/business community of New Zealand. But it isn’t restricted to technical people. As well as a discussion on web entrepeneuralism and expectations of front-end development, talks included writing for profit, improvised acting and rapid character creation […]
I’m often approached by people asking the questions “How much does a website cost?”. The questioner is often someone who has never owned a web property before. Sometimes the questioner has (or does) own a site. But they need to know how much it will cost to build a new site. The answer is always […]