My Work

  • The Woodsman

    The backstory of Oz’s Tin Man, the woman he loved and the witch that would stop at nothing to keep them apart. Daryl Roth Advertising is a company dedicated to serving live entertainment productions in NY and their interests on the road. The website for The Woodsman has instrumental in driving ticket sales in competitive off-broadway […]


    The Brief Step It Up 2015 is a gathering of progressive organisers, strategists and messaging gurus from across New Zealand. The Center For New Zealand Progress needed a site to announce the conference and it’s identity. My Approach Before building the site I worked closely with CNZP to create an online strategy. Once strategy was […]


    Its Our Future is the New Zealand branch of a global campaign to disrupt capitalist dominance of national economies.  The website at was unmaintained and running on hardware that was poorly fit to the task. The previous web team did excellent work. However, over the years that the site had been online the hosting […]

  • daryl roth advertising

    Daryl Roth Advertising

    Daryl Roth Advertising is a advertising agency dedicated to serving live entertainment productions in NY. They cover strategic planning, digital asset management, digital advertising, tour brand management and more.

  • riwayya


    An online art and literary journal showcasing the diverse written and visual works by artists from all around the world

    The Riwayya website was built to work across all devices and browsers. Built on Wordpress for editorial control.

  • Hispec website homepage

    The Brief HiSpec needed to a website that showcased their product and made the company highly visible with Google searches. My Approach Before starting to build I did a thorough competition analysis in order to asses what would be involved in competing within Google for relevant search results. I used my discovery in the design […]

  • Blerter

    Blerter is an app focused on workplace health and safety. The website is a customized wordpress site built to work on all devices. View the site at


    Custom wordress theme for RJ Rabin.


    A brochure website for the New Zealand based travel agency Travelfilia.

  • suzanne jamieson selmo

    Suzanne’s 2014 album ‘Shine’ was awarded ‘Best Cd of the Year’ by Creative Child Magazine.