Sunil Williams

Case study: Speak Up For Women NZ

speak up for women

The Brief

Speak Up For Women are a grassroots feminist organisation campaigning for the human rights of women and girls. A campaign required the rapid development of a high-impact brand, a content-managed website and tools for audience growth. I was honoured to be invited to help.

My Approach

I co-ordinated with a designer on the Speak Up team to produce a branding. And then applied the brand to a custom-built website powered by an easy-to-use content-management system allowing the organisation full control.

Results

Speak Up For Women rapidly grew a large following and quickly won their initial campaign. The growth of the organisation required refreshed tooling including a donation system, which supported further growth and more successes in campaigning.

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