Clarity Worksheet

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What's the endgame?

This is your opportunity to tell me why you need a website and what you want your website to achieve.

The more information you provide here, the better solution I'll be able to provide.

What is the name of your company? *

What does your company do? *

What products and services do you offer? What do you do for your customers?

Who are the decision makers for this project?

What is your budget? *

2k - 5k
5k - 10k
10k -20k
20k+

Your top three goals *

It's very helpful to have measurable goals before starting a web project. This keeps people on the same page and moving in the same direction.
What are the top five goals for your website

Do you have an existing website? *

Who are we doing this for? *

I'd like to know about your ideal customer. Who are they? How old are they? What sex are they? Where do they hangout online? What are their interests?

What are the top 5 reasons your ideal customer will visit your website? *

Do your website visitors come to discover product information? Get contact details? Ask questions about services and pricing?

Design tone

How do you want people to feel when they interact with your brand?
Safe and secure, edgy and excited, exclusive and cool, like they belong?

Competitor websites

Tell me about your competitors. List three or more of their websites.
Who is competing online for your ideal customers? What do you like about their websites?

Any other websites you like the look of? Why

If there are other websites that you like the look of, and you think it makes sense to adapt some of their design elements, then I'd love to hear the details.